How To Advertise On Facebook (Part 1)

With over 1.2 billion users worldwide, companies have realised that Facebook has a number of different advertising which could suit their needs and reach their target audience.

With natural advertising now becoming a rarity thanks to algorithm changes by Facebook, paid advertising became a massive prat of Facebook in 2014, with 2015 looking like more of the same.

When doing an advert on Facebook, you need to choose an objective. The choices are;

  • Page Post Engagement: Promote your Page posts
  • Page Likes: Get Page likes to grow your audience and guild your brand
  • Clicks to Websites: Get people to visit your website
  • Website Conversions: Get people to perform certain actions on your site (requires adding a Facebook pixel to your site)
  • App Installs: Get people to install your mobile or desktop app
  • App Engagement: Get people to use your desktop app
  • Event Responses: Increase attendance at your event
  • Offer Claims: Create offers for people to redeem in your store

 

 

What Not To Do When Email Marketing

Our last post was giving tips on what to do when email marketing, but we never touched on what we think you should avoid.

When creating an email campaign, do not spend too much time on personalisation. First, make sure the content in your email falls in line with the outcome you would like. Personalising an email by name is the minimum requirement.

Don’t send the same kind of email more than once. Email marketing is extremely popular for every company, meaning your client is most likely signed up to more than once companies newsletter. Make sure the content is fresh and most importantly relevant. There’s nothing worse than sending an email to a client where there’s no relevancy. All you will see are your response rates going down.

2 Important Email Marketing Tips

Email Marketing is a great tool with nearly three times as many users with an account compared to the two biggest Social Media accounts (Facebook and Twitter) combined. Here are a couple of tips we recommend you implement in time for your next campaign.

Make sure that your email has a call-to-action. This makes it easy for your recipient to take the action you would like them to take.

Including social media share buttons enables your recipient to share the email on their social media accounts, which is a valuable opportunity for brand new business. One share by your contact can increase your reach tremendously, so we definitely recommend these buttons.

3 Recommended Marketing Tools

There are so many different tools out there to use in Marketing, it can be a task in itself to keep up-to-date with the latest goings-on. Below are our 3 current recommendations.

Popcorn Metrics – a great tool, which enables you to install new analytics tools without bothering a developer. So no more waiting for when the developer is free.

Autosend – A great tool which helps you send lifecycle emails and SMS messages based on your customers actions.

Litmus – A great tool which tells you click rates, how long a person takes to read your email, which device they use, how many times it’s been forwarded. Anything done after the email sent, Litmus is basically the oracle for!

Different Types Of Quantitative Market Research

Quantitative market research is great as it gets you a direct answer to a specific question you may have.The most obvious types of quantitative research are surveys and polls.

In-person surveys are great as they provide immediate results. Whilst a lot of companies outsource phone surveys to companies. The marketing firm will randomly select numbers to call, but it is seen as an effective method as statistics are easily collected.

In the digital age, online surveys are everywhere. As pop-ups and there are also sites which pay people to take surveys. Again this is great as you get instant feedback.

The type of market research you do, depends on your budget, target audience and time constraint.