Category: Marketing

Blogs are an essential tool for disseminating marketing information in Northampton. There are probably hundreds of blogs in the region, each with a distinct purpose and unique features. Most businesses do not use blogs productively, so their advertising message does not get across to audiences. Below are some tips on using your blog as an effective marketing tool.

1. Be Original

Readers want to see quality articles with reliable information the moment they come to your blog. A common practice among bloggers is to take an article from an online forum and spin it. Do not get into this practice. Instead, always write your blog posts. Make them informative .Always making sure that your information is accurate. Always be careful with exaggerations and sales pitches. Your product information should always be honest, so talk only of what your product can do that makes it good and sell-able.

2. Social Media

Always take advantage of social media tools as a rule while marketing your business on your blog. Your company would benefit from the exposure if you found a way to use social media wisely. By the end of 2014, Facebook had 1.23 billion monthly active users while Twitter had 300. Always link advertising content to your blog on social media by creating social media icons. Open Twitter and Facebook accounts so that these accounts pick them up and notify users every time you post product advertisement messages. Continue reading Blogging Your Business to the Top of the Business Chain

A continuation of our post from last month.

Once you’ve decided which campaign to run, it’s time to choose your campaign budget. Known as ‘Ad Set’, this is where you set the budget of how much you would like to spend. You can also highlight the days you would like to start and end your advert.

You can also segment your target audience depending on many different factors. Example;

• Location
• Age
• Interests
• Gender
• Languages
• Education Level
• Relationship Status
• Political Views
• Whether or not they are connected to your page

You then have the option to choose where your advert places – newsfeed, mobile news feed and right-hand column.

After that you’re ready to go.

Online marketing get the majority of attention nowadays, for obvious reasons but that doesn’t mean you should discount the impact of offline marketing. Known as the more traditional form of marketing, you should try not to separate but instead integrate with digital forms of marketing.

Conferences are a great way to build personal relationships, whilst getting the concept of your business across. Of course networking is one of the main benefits, but also the fact that you can potentially find a new partner for your business (if you’re looking). Hand out printed flyers, business cards, brochures etc to sell your business.

Hosting special events is also another great way to advertise your business. Make sure you entice people with special deals, prize draws etc and of course, make sure it’s relevant to your business.

With over 1.2 billion users worldwide, companies have realised that Facebook has a number of different advertising which could suit their needs and reach their target audience.

With natural advertising now becoming a rarity thanks to algorithm changes by Facebook, paid advertising became a massive prat of Facebook in 2014, with 2015 looking like more of the same.

When doing an advert on Facebook, you need to choose an objective. The choices are;

• Page Post Engagement: Promote your Page posts
• Page Likes: Get Page likes to grow your audience and guild your brand
• Clicks to Websites: Get people to visit your website
• Website Conversions: Get people to perform certain actions on your site (requires adding a Facebook pixel to your site)
• App Installs: Get people to install your mobile or desktop app
• App Engagement: Get people to use your desktop app
• Event Responses: Increase attendance at your event
• Offer Claims: Create offers for people to redeem in your store

 

 

There are so many different tools out there to use in Marketing, it can be a task in itself to keep up-to-date with the latest goings-on. Below are our 3 current recommendations.

Popcorn Metrics – a great tool, which enables you to install new analytics tools without bothering a developer. So no more waiting for when the developer is free.

Autosend – A great tool which helps you send lifecycle emails and SMS messages based on your customers actions.

Litmus – A great tool which tells you click rates, how long a person takes to read your email, which device they use, how many times it’s been forwarded. Anything done after the email sent, Litmus is basically the oracle for!