There are many different techniques out there to build up aTwitter following. You may simply want to follow websites that ‘follow you back’ or perhaps just start conversations with people and follow them once you’ve made an impression. They many then feel obliged to follow you back, but over time you may build up a bit of an odd ratio.
Many people look at the number of businesses you’re following and the number following you. In an ideal world you’ll have more people following you, but that’s always possible if you clear up your following listfrom time to time.
The best way to improve your following is simply by engaging. If you have something interesting to share, people will follow you for more of it, while contacting them is always good too, ratherthan waiting for people to discover you.