Although the internet has changed, SEO is still very important in ranking your website on popular search engines. Whilst old SEO strategies would focus on link building, new SEO strategies are based around a whole lot more, including social media.
Social media is an important factor when it comes to SEO, as it can help show Google that your content is relevant. Social media isn’t just about popularity contests, the main objective is to help clicks increase to the website, whilst also building brand awareness.
Some say ‘social signals’ isn’t an important factor when it comes to Google, whilst others say it is. It is said that Google measures how popular your website is with the help of social media.