Online marketing get the majority of attention nowadays, for obvious reasons but that doesn’t mean you should discount the impact of offline marketing. Known as the more traditional form of marketing, you should try not to separate but instead integrate with digital forms of marketing.
Conferences are a great way to build personal relationships, whilst getting the concept of your business across. Of course networking is one of the main benefits, but also the fact that you can potentially find a new partner for your business (if you’re looking). Hand out printed flyers, business cards, brochures etc to sell your business.
Hosting special events is also another great way to advertise your business. Make sure you entice people with special deals, prize draws etc and of course, make sure it’s relevant to your business.