With over 1.2 billion users worldwide, companies have realised that Facebook has a number of different advertising which could suit their needs and reach their target audience.
With natural advertising now becoming a rarity thanks to algorithm changes by Facebook, paid advertising became a massive prat of Facebook in 2014, with 2015 looking like more of the same.
When doing an advert on Facebook, you need to choose an objective. The choices are;
- Page Post Engagement: Promote your Page posts
- Page Likes: Get Page likes to grow your audience and guild your brand
- Clicks to Websites: Get people to visit your website
- Website Conversions: Get people to perform certain actions on your site (requires adding a Facebook pixel to your site)
- App Installs: Get people to install your mobile or desktop app
- App Engagement: Get people to use your desktop app
- Event Responses: Increase attendance at your event
- Offer Claims: Create offers for people to redeem in your store