Email Marketing is a great tool with nearly three times as many users with an account compared to the two biggest Social Media accounts (Facebook and Twitter) combined. Here are a couple of tips we recommend you implement in time for your next campaign.
Make sure that your email has a call-to-action. This makes it easy for your recipient to take the action you would like them to take.
Including social media share buttons enables your recipient to share the email on their social media accounts, which is a valuable opportunity for brand new business. One share by your contact can increase your reach tremendously, so we definitely recommend these buttons.